Man City x Aldar - In Pursuit of Excellence

We find ourselves in a world where physical experiences have greater impact than ever before, and this encounter was right up there for me personally… meeting and working with a genuine football icon -  Pep Guardiola - the man who changed the way the game is played!          

Directing the great man was exciting and daunting, but writing a script which celebrates his legacy and obsession for his craft… and then hearing him say those words in the same voice that I’d imagined when writing them in my own home, that was a trip! He smacked my chest like one of his players at the end as well.

It’s a commercial and it was made with my own obsession. I hope it’s compelling and makes you feel the same levels of excitement that went into making it. “This is why I continue, I never stop!” Pep Guardiola, 2025.