Manchester City FC x Aldar - In Pursuit of Excellence

In a world where physical experiences must increasingly be treasured, this one was right up there for me personally… meeting and working with the most iconic football manager of our time - Pep Guardiola - the manager who changed the way the entire game is played!      

Directing the great man was heart-poundingly daunting but properly exciting, and writing a script which celebrates his legacy and obsessive nature was an honour! He put his arm around me and smacked my chest like one of his players at the end as well… that carried me through to the edit!

It’s a commercial and it was made with my own obsessive nature and many, many great people. I hope it’s compelling and makes you feel something, I certainly reckon you can feel my child-like excitement throughout. “This is why I continue, I never stop!” 

We were afforded a huge amount of space and faith to pull off something that at times felt impossible to achieve.

A Lobster Creative Production, in association with Genero.